This chapter drupal web positioning it with any content engine.
We will express the most important details to be taken into account in a template to seo positioning. It is true that it costs to make a custom template effort, time and risk, may not always fit. But I encourage manufactures your own templates because you can adapt very easily and is the best way to get started programming in drupal, because you can give in to the drupal community and put in the foot a link to your website so that all who the link you use.
The goal we seek is to have option to adapt the web for a particular search.
The title tag, meta description and meta keyword. But that does not is exceptionally, is in all drupal templates and are important but not have to do with aesthetic design.
In a template must appear the html tag as follows:
html xmlns = "http://www.w3.org/1999/xhtml" lang = "en" lang = "en" lang
options and xml: lang will tell you to google that must prevail location searches.
So this label will increase the relevance to searches made from a google-speaking and even of English in particular. By default this label if it is not taking the value of "on."
is why the English-language web sites that seek to position in Anglo-speaking areas tend not to pay attention to this detail.
Details inside body tags follow the same spirit. Make it less burdensome possible template. This is not possible without Ajax Flash without eiquetas minimizing table and div tags, adjusting the size of the photos to the web. Also thinks that everything in javascript is almost ignored, I just use it. The optimum size for me is 1.5k without the photos nor the css, ie single template, adding 10k more for the CSS file.
has to be some sort of header that appears at least h1dentro a link, and must appear the main links. Do not let the main links on the side, are worth less. Out of this header in the body must put a h1 or h2 tag for the title of the page. Although I advise to use H1 again.
There is much debate on the breadcrumb. This is a series of links that are above the title of the document and below the header. My opinion is that Google appreciates these links. The function is to tell people and what level of search page is. Since the principal may have several sections and you have to follow several links to get there. This tells you direction and allows the user to move through the web without using the back button on your browser.
At the bottom of my template I always put a link to a site relevant and authoritative on the subject. For example if you have a website of an English school optimal choice would be to put a link to the BBC in its section to learn English to English. Is a website that allows you to learn from the internet. If I have an English language academy, the BBC is no match for me or I'm for it. A link there gives me better positions and the highest quality traffic. If, as happens with the contest habitaquo no absolute reference someone who is your thing is to put a link in the footer yourself. This template promotes far the main page and then just under primary links.
In Drupal we are fortunate that when sending a page to try to send in compressed zip format and if the browser can understand gives an answer to drupal and this makes it to send uncompressed. This feature is automatic drupal and not to do anything in the apache default settings, or install extra modules for apache or php. Is a luxury.
0 comments:
Post a Comment