Drupal is a real marvel for SEO. We will analyze the main modules that are used in SEO. There is a good text in English that talks about it in drupalweb but we believe that with version 5 there are enough improvements to consider. Dedicate a series of articles to discuss the functions of Drupal for SEO on a website as habitaquo.
In general when it comes to Drupal modules separate them into three groups: those strictly necessary, (which will not discuss here), the modules that come standard with the official version, and some to download and add.
The first module is the Aggregator this module has been greatly improved. Accepts RSS, RDF and Atom. For many people this is synonymous with an improved Firefox browser. But these tools go further. There are several sites such as blog directories, which can also add your website, one of these formats. Thus each time we update our web content is being updated in these directories. This makes the directory into something more appealing to the google. For our part, this will allow more traffic on our website, that means more opportunities for us to comment and link it to us. But we can do the same with this module. This means that we can link feeds from other websites regardless of their domain, thus improving the content of our own sites.
Blog module allows drupal site each user has his own blog. Something that is far more complicated WordPress.
The Blog API is a feature that does not directly affect the end user. But it also allows other drupal and other posts to determine when the web has changed. So update information with us quickly. If we turn Aggregator for more than just using Firefox, you should enable this option.
module for many SEO Book has no interest. For me it has a particular interest since we created an architecture of internal links, not unlike what would be the wikipedia. Giving importance to each of the parties hereto. In general we could say that an article written in a Book has a higher PageRank than an article written in a blog. To say that the presentation of these items is usually unbeatable.
module allows Comment comment. This is the great workhorse anti spam web today. You can make a thousand watermarks but there is something sure to avoid spam on almost any web CMS. The nofollow, disabling html tags to validate the force, creating content filters (which certainly fail a lot), there is a solution to prevent comments in some sections and allow it in others. This is our choice. There are sections that the user is more tolerant to the comments but there are many websites that leave their doors wide open to comments in all sections. The reason I mention this in an article on SEO is that the web spam as well as its aesthetic rejected, devalued the power of our links of the article.
Drupal module is silly and we can not let that opportunity to make links. This module is activated making a record with several plants that make drupal site rankings.
This not only want a link if you give also known in parts of the world he did not suspect.
Menu module to the module of formal compulsory Block do wonderfully in the management of menus throughout the site. My preferred option is to disable by default to all and enable each block-menu in the relevant page. The reason is that for sites where the content is great because these modules can be downturn. If polled content to the same type of pages would be good together in a common route or path and accelerate the combination of modules. The misuse of these modules with Ajax technology are the main reasons for slow progress on a Drupal site. The comment here because the download speed of a website is important in the assessment to give you the search engines.
Path module. The routes of our articles must not pass the 4-bar or slash. If those items do become very low power. My policy is the same as that used around the security on my web site, "The easier you make your habitaquo better, "and this one," if you need to do something for your habitaquo , do not forget to do. " That's why I default routes and I put simple title to each of my routes of my items. I only use Slash bars when on the ground I said earlier, the loss of speed depending on combinations of the modules menu-blocks.
Ping is a basic module to call other blogs announcing that we have updated the content on our site. This module is like a google announce that we have updated content and which pass through our site, but this module does not announce to google anything you do to other web sites. If these sites are updated our content will spread more quickly through the web and google will see us better.
Poll module straddles be effective and be in danger of extinction. This module allows you to create surveys based on some questions we ask. The initial idea is to create traffic and viral marketing. That some users to announce to friends who will vote for our site. The truth is that today more traffic creates good vignettes rather than a survey. But it was the beginning of viral marketing. I do not see many habitaquo practicing this technique, viral. Throttle
Let our Habitaquo or website is a little more agile when a lot of traffic. The speed as I said before is a fundamental factor for search engines. But against this module is that the published content may take until the site is more lightened load.
Finally I want to present the mother of all modules. The module of choice for me and what really makes Drupal special. Taxonomy is .
This module is mainly used for forums. And it allows the control and management of the forums. But that's a very superficial view of the module. This module allows full control and site users. But for that you need to add a module with drupal 4.7 that is not standard. It taxonomy_access . In Drupal 5.x is integrated with the Taxonomy module small but functional version of it.
This in itself has nothing to do with SEO. Well, yes. But this module is the beginning of the semantic web for drupal. This semantic web is something that's been built. You will hear much about the semantic web but no one you can realize, because there are no standards in this regard.
Taxonomy is the personal commitment Drupal by a simple version of the semantic web .
Taxonomy Basically what we can do are dictionaries of related terms. A neat web semantic search engine allows users to offer their semantic content, bone with meaning. But for that we should sort it ourselves. The typical example that appears in the W3C is the seller of wines. You may have many wines. And each has a quality wine. You can define sets and subsets of objects by their qualities. So when you do an article as well give it a meaning you are giving gerárquico or relationship. If you think about it the dictionaries to make, a good taxonomy has nothing to envy to the formats such as OWL that seem to impose such standards.
In drupal made several attempts to integrate OWL with its concept of taxonomy.
I hope that this series of articles with drupal SEO no doubt about the difference with this issue between Drupal and Wordpress.
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