Web positioning and above the google rankings for the tourist industry is particularly important in Spain. I want to talk about the debate there is to it.
There are three agents in competition at this point to the positions of tourism on the Internet. Some are
services, including hotels, hostels and restaurants, others are traditional travel agencies with a presence on the streets of our cities, and finally there are the big tour operators are not that large wholesalers of capable of large movements. Web sites devoted exclusively to the sale from the Internet are often a hybrid of one of the last two.
The three officers are primarily vendors and tend to sell things without knowing if they can or not. At the two extremes we have the tour operators and hotels. Travel agencies are in the crossfire operating between these two extremes.
Hoteliers often people not well versed in the topics of SEO or google rankings. Large operators want to cover as much as possible to the market before the hotel react. But the question and is what this article is how you have time? Would you will it help?
As this site is for SEO , because I see the need to discuss these facts from an SEO standpoint. Say there is a hotel called habitaquo . And see the tools that it has on today.
tourism operators often have mobility problems in internet, I know exactly why but it is the reason by sites like vueling edreams or skinned to these agents, despite being much smaller. The technique of positioning of operators is always the brute to death. Putting more pages with content that seem to try to hotel but in reality nothing more than huge amounts of duplicate material. All the traders I know have two great problems of search engine positioning.
The first is the duplication of content on their own website. There are many that between one page and the other only differentiate them just 4 lines of text. They are also experts in duplicate text of the hotels themselves.
The second problem is the excessive taste a directory with. It is very pleasing to users, and this is the main reason why users prefer to buy each day in the hotel website, see:
The fight for tourist clients.
To analyze the replication of a website is concerning this article telendro.com.es
The hotels have a potential similar to a tour operator website. We know that excessive update a website need not be equal to more web traffic and higher positions. The best rates today are required for a position in google are affordable for any hotel. Quality content is something the hotel are well ahead if they are working on it from the operators.
But there are two points that hotels can do to take the contest on the tour operators. These points are: 1 .- A
hotel is a hotel and it is hopeless, you have access to the yellow pages and hotel known entity. This seems silly is essential. have access to the yellow pages google makes you classify as a hotel thanks to google maps . If the hotel has a web presence This is something that operators can not do or ever have. If the hotels you get linked to each other is how to ensure that tour operators will not reach the top of search.
2 .- The following strong point with the hotels is linked with other services in the city. Even if your hotel has good service that is bound also to restaurants, services, sports, movies and other services that are in the same city as the hotel.
problems. The hoteliers are very wary of advertising the rest of its competitors. The hotel does not usually have relationships with their surroundings as commented in section 2 .-, and finally to the hotel do not usually care about the SEO. If you are interested is a somewhat hypocritical. Want to hire someone to do it.
not know who can best position your hotel are themselves, that if you create a network of sites without having a major hotel, leaving the way you have this network of sites habitaquo can achieve spectacular positions. Remember that according to the article the 32 most important factors positioning, links to related issues has greatly increased his weight to the position.
Also try to convince operators that hoteliers do not even attempt to perform SEO practices and that only they can do .
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